The Levi’s® brand has just launched the fourth installment of its limited edition Pride collection for 2017. The theme of this year’s collection is “Fight Stigma” – a message that has rippled across the globe for decades and captures the longstanding values of Levi Strauss & Co. (“LS&Co.”) and our commitment to fighting for and protecting the rights of the LGBTQ community. All proceeds from the collection will benefit two of the company’s LGBTQ partner organizations – Harvey Milk Foundation and Stonewall Community Foundation.
Levi’s® has been a longstanding, vocal supporter of unmitigated equality and non-discrimination. The Levi’s® Pride 2017 collection and its “Fight Stigma” message serves as a reminder to stand up for equality, no matter what – and to never forget those we lost and the activists of the time who fought against stigma.
• The entire collection is gender neutral
• Evergreen pride tee with Levi’s® rainbow batwing
• Exclusive tee and tank using the “Fight Stigma” rally cry of the 1980s and Levi’s® Pride timeline
• Pieced repair shorts inspired by the AIDS Memorial Quilt with a “Remember Their Names” patch and rainbow tab
Prices:
$34.95 - Stigma tee
$34.95 - Stigma tank
$34.95 - Rainbow tee
$79.95 - 501CT short
*100% of proceeds from the collection will be donated to support the work of our partners at Harvey Milk Foundation and Stonewall Community Foundation.
Availability:
Levi’s mainline stores and select Hudson’s Bay locations
The Levi’s® Pride 2017 Collection is available at select Levi’s® retail locations and mainline stores starting today!
By Harija
