Levi's Brand Launches 2017 Pride Collection

The Levi’s® brand has just launched the fourth installment of its limited edition Pride collection for 2017. The theme of this year’s collection is “Fight Stigma” – a message that has rippled across the globe for decades and captures the longstanding values of Levi Strauss & Co. (“LS&Co.”) and our commitment to fighting for and protecting the rights of the LGBTQ community. All proceeds from the collection will benefit two of the company’s LGBTQ partner organizations – Harvey Milk Foundation and Stonewall Community Foundation

Levi’s® has been a longstanding, vocal supporter of unmitigated equality and non-discrimination. The Levi’s® Pride 2017 collection and its “Fight Stigma” message serves as a reminder to stand up for equality, no matter what – and to never forget those we lost and the activists of the time who fought against stigma.

          The entire collection is gender neutral
          Evergreen pride tee with Levi’s® rainbow batwing
          Exclusive tee and tank using the “Fight Stigma” rally cry of the 1980s and Levi’s® Pride timeline
          Pieced repair shorts inspired by the AIDS Memorial Quilt with a “Remember Their Names” patch and rainbow tab

 $34.95 - Stigma tee
$34.95 -  Stigma tank
$34.95 -  Rainbow tee
$79.95 -  501CT short

*100% of proceeds from the collection will be donated to support the work of our partners at Harvey Milk Foundation and Stonewall Community Foundation.

 Levi’s mainline stores and select Hudson’s Bay locations
The Levi’s® Pride 2017 Collection is available at select Levi’s® retail locations and mainline stores starting today!