Startup Fashion Week 2017

Startup Fashion Week (SFW) is the first of its kind, representing the newly developed intersection of fashion, business, and technology. Conceived in 2014 by Founder and Executive Producer Jodi Goodfellow, SFW was created to offer entrepreneurs in Fashion and Fashion-Tech opportunities to launch, accelerate, and sustain startup businesses. Initially formed as a 3 day platform as a Business of Fashion Conference, Fashion Tech Forum and a Runway Show, SFW has now helped to launch and profile amazing Canadian designers and Fashion-Tech startups from cities such as Toronto, Montreal, Saskatoon, and Saint John. SFW has featured designers such as Amanda Maria, Atelier Guarin, She Native, NemcraC Style and fashion tech startups such as Daniel Christian Tang, Tap2Tag and Muse.  

Startup Fashion Week (SFW) is back for its fourth year and to celebrate, they are hosting a Preview Party on Aug. 29 featuring an interactive fashion showcase, networking and a presentation given by its Founder and Executive Producer. Drinks will be provided.          

  • Jodi Goodfellow, founder and executive producer of SFW will speak, presenting details of its fourth annual event happening on Oct. 16-20, 2017
  • Toronto startup designers 6ixset, Rowes Fashion and LY SEVEN will be featured in an interactive fashion showcase
  • Guests will be greeted with a welcome drink from sponsor HPNOTIQ and provided with copies of magazines sponsored by SHARP and S/
  • Hair of models will be done by Official Hair Sponsors Kim Du Salon and MarcaCollege
  • Makeup of models will be done by MUA’s Marina Christine and Maria Cristina Ochoa provided by Official Makeup Sponsor
  • Official charity partner Brands For Canada will be present