Levi’s® and Rolling Stone: 50 years of music and style

TORONTO (November 13, 2017) – The Levi’s® brand and Rolling Stone announce a partnership – now available in Canada - to celebrate two unique 50th anniversary milestones: The Levi’s® Type III Trucker jacket, and Rolling Stone’s 50th birthday. Both iconic brands were founded in San Francisco, California and played prominent roles in the city’s 1967 Summer of Love movement, which shook the world and has continued to influence our culture ever since. Just as musicians have chosen to tell their stories to Rolling Stone for 50 years, many of them also chose Levi’s® as their first pick for authentic style on and off the stage.

To pay tribute to the iconic partnership, Levi’s® and Rolling Stone collaborated on a special limited edition collection of clothing. At launch, the collection will range from $78 tees to $198 Truckers.

The partnership expanded with custom content feature in Rolling Stone showcasing genre-inspired vintage pieces, like the Trucker, prevalent in the magazine’s pages throughout their 50 years.